How we Review Bookmakers

Before any bookmaker is added to this site we make every effort to determine exactly how their site performs over a period of several weeks. We gamble on the site during peak betting hours, attempt to place a wide variety of bets and thoroughly test the site as far as we are able to. After we finish our evaluation of an online bookmaker we rate their services in four separate categories and then provide you with a guide to how good we think their site is. The four areas we try to focus upon are:

Site Performance

The most important aspect of using Online Bookmakers is essentially how good or bad the functionality on their site is. It’s no fun gambling online if your bet takes forever to be processed and settlement of any winnings is calculated way after an event is finished. Site speed, accuracy and reliability are the aspects we look for.

General Design

When we analyse an online bookmaker for site design issues we are not necessarily concerned with the quality of artwork, but rather, trying to evaluate if and how the general design aids an enjoyable Internet betting experience. If finding the sport betting we were interested in was difficult or locating help topics was infuriating then the site score will probably reflect it.

Betting Opportunities

The sheer range of Internet betting available by bookmakers such as Totesport often determines the level of business they attract. Visiting a fantastic looking and performing site is of little value if the sport betting you are after is likely to be unavailable. In addition to quantity, quality is of great importance in this section, sites offering a great deal of variety in types of betting will often convince their customers to return on a regular basis.

Site Features

Many online bookmakers offer additional features on their site aiming to attract new customers and maintain their existing client bases such as free online bets. Not all add something of great value to their associated sites but some are indeed well worth using. For each site listed on Betting Directory we will attempt to include details of any additional site features we like the look of.


£20 Risk Free First bet

New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is  £20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a  £10 free bet when you place 5x bets of  £10+. T&Cs apply.


BET HERE
£20 Risk Free First bet

New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is  £20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a  £10 free bet when you place 5x bets of  £10+. T&Cs apply.


Bet £10 Get £30 in Free Bets

New William Hill online customers only. Min. unit stake of £10 at odds of 1/2 or greater. Only the 'win' part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.


BET HERE
Bet £10 Get £30 in Free Bets

New William Hill online customers only. Min. unit stake of £10 at odds of 1/2 or greater. Only the 'win' part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.


Up to £100 in bet credits

Open Account Offer

Up to £100 in Bet Credits for new customers at bet365. Min deposit £5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.


BET HERE
Up to £100 in bet credits

Open Account Offer

Up to £100 in Bet Credits for new customers at bet365. Min deposit £5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.


Bet £10 Get £30

Only available to new customers from UK & Northern Ireland. You must stake £10 or more at single/cumulative odds of Evens (2.0) or greater on your first bet. Free bet balance of £30 credited within 48 hours of your first bet being settled. Free Bets expire after 7 days. E-Wallet restrictions apply. Minimum 5 game rounds. Game restrictions apply. Maximum 30 Free Spins on selected games. Free Spins expire after 7 days. Full T&Cs apply.


BET HERE
Bet £10 Get £30

Only available to new customers from UK & Northern Ireland. You must stake £10 or more at single/cumulative odds of Evens (2.0) or greater on your first bet. Free bet balance of £30 credited within 48 hours of your first bet being settled. Free Bets expire after 7 days. E-Wallet restrictions apply. Minimum 5 game rounds. Game restrictions apply. Maximum 30 Free Spins on selected games. Free Spins expire after 7 days. Full T&Cs apply.


Bet £5 Get £30

New Customers Only. Deposit via Credit/Debit card only and bet £5 @ odds 2.0+ within 7 days of registering; Cashed out bets excluded. Get 2x £10 free bets, valid for set types (1 @ odds 2.0+ or greater) & a £10 casino bonus, wagered 40x to withdraw; Bonuses expire in 7 days; Geographical restrictions apply. Click for T&C’s. 18+|begambleaware.org.


BET HERE
Bet £5 Get £30

New Customers Only. Deposit via Credit/Debit card only and bet £5 @ odds 2.0+ within 7 days of registering; Cashed out bets excluded. Get 2x £10 free bets, valid for set types (1 @ odds 2.0+ or greater) & a £10 casino bonus, wagered 40x to withdraw; Bonuses expire in 7 days; Geographical restrictions apply. Click for T&C’s. 18+|begambleaware.org.


£35 new customer offer

New UK & NI Customers. 18+. Stake from £5 to £25 on any Sportsbook market for the first time, at odds of evens (2.0) or greater and get a matched Free Bet within 24 hours of settlement, 7-day expiry. Stake £10 on any Totepool bet for the first time and receive £10 back in cash within 24 hours of settlement. E-Wallet and Prepaid Card restrictions apply. SMS validation may be required. Full T&Cs Apply.


BET HERE
£35 new customer offer

New UK & NI Customers. 18+. Stake from £5 to £25 on any Sportsbook market for the first time, at odds of evens (2.0) or greater and get a matched Free Bet within 24 hours of settlement, 7-day expiry. Stake £10 on any Totepool bet for the first time and receive £10 back in cash within 24 hours of settlement. E-Wallet and Prepaid Card restrictions apply. SMS validation may be required. Full T&Cs Apply.