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Gambling on 'The Black Stuff' At Cheltenham - How Many Pints Of Guiness Will Be Consumed?

As the National Hunt season reaches its climax at The Cheltenham Festival this week, horse racing punters will be the clear focus of all the leading bookmakers. Paddy Power however, does not abandon it's lucrative and expanding Novelty Market and offers a series of special betting opportunities particularly gambling on 'The Black Stuff'

On 12th March last year Guiness announced it had pulled its millionth pint at the festival, underlining the brew as the vice of choice with which to celebrate or drown sorrows. Guiness is to Cheltenham what strawberries are to Wimbledon centreing around the Guiness Village within the racecourse. Clearly the Irish fraternity are responsible for this trend, with each year's consumption building on the year before. Originally 20,000 pints were consumed each day of what was a three day festival but as visitor numbers have increased and the festival has been expanded by an extra day, last year's final total was 199,469. This figure was a clear increase on just over 175,000 pints of the black stuff downed in 2008.

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