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Last year's winner of the X Factor is now doing the TV interview sofa rounds promoting his first album after his success, perfectly timed to hit the stores as the live shows commence in a months time. His journey is especially well worth unpicking as a variety of markets emerge with the bookies with the new season if a prudent punt is to be made. At present bookies Paddy Power have Gary Barlow as 7/4 favourite to be the winning judge, but is this really reasonable.
The success of a judge does not depend on their popularity with the public. It is a reassuring fact in the format that the popularity and talent of the act itself is what wins votes, although it is clear that song choices and styling do have a part to play. Matt Cardle started as the opening favourite in last year's markets and stayed there until the very end, despite the challenge of undoubted songstress Rebecca Ferguson. He was mentored by arguably the least popular judge on the panel Dannii Minogue, but despite a couple of hiccups with song choices along the way he triumphed in easy fashion.
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