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Elvis' 'Piano Up For Auction: Bet On The Price It Will Fetch

Special or Novelty betting is branching out further and further, once the realm of reality TV shows the markets offered now track current affairs in every area.  General Election betting, betting on music, film and TV awards, gambling on the public and personal lives of celebrities are but a few examples of this growing area which maps step by step the news headlines. So diverse are these markets, that online bookmakers Paddy Power, observant of the fact that Elvis' piano is up for auction, is urging its punters to bet on the price it will fetch.

Clearly any news related to Elvis Presley will be picked up and distributed around the world's media and supplies easy cost free publicity for the bookmakers' offerings.  The sale of his piano will certainly muster some real public enthusiasm and interest.  Similarily, headlines were made in the UK yesterday on the BBC news when Winston Churchill's false teeth, reputed to be responsible for his distinctive voice came up for sale in a small British Auction Room.  Guided at  £3000 - £5000, the dentures that prevented their maker from conscription at Churchill's personal request, were eventually sold for £15,200.

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