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As an Icelandic Volcano shut down Uk airspace for the first time yesterday, leaving travellers world wide stranded and floundering, bookmakers Paddy Power with an eye for a special bet opened a market on the next eruption.
The specials market is broadening and building every day and the bookmakers are obviously keen to groom the public to recognize that if something hits the headlines then there is likely to be a betting market to support it. Whether it is betting on the Hadron Collider, The General Election or The Pope the bookmakers are as keen to capture the public s attention as their staple diet of sports punters. Long term this looks like a clear way to increase their revenue by broadening their appeal and a perfect pitch during a recession when the temptation to earn easy money is at its height .
| Live General Election Debate Betting Cameron Is Favourite Cameron And Clegg Joint Favourites To Perspire First | 14th Apr | |
| As May 6th Is Confirmed Paddy Power Have The Conservatives 16 Favourites To Win Sound Bites And Back Biting Commence | 6th Apr | |
| Betting On The Budget Can Alistair Darling Increase The Governments Ratings Pre Election Budget Has To Impress | 24th Mar | |
| City Of Culture Betting Birmingham Looks Like A Winner | 1st Mar |
Headline News
| Norway V England Odds Young Can Fire Three Lions To First Win Under Hodgson Andy Carroll Favourite To Score First In Oslo | |
| Ireland V Bosnia Odds The Draw Looks A Tempting Bet At The Aviva Stadium Robbie Keane Favourite To Score First In Friendly | |
| England V West Indies 2nd Test Odds Hosts Start Hot Favourites At Trent Bridge Tempting Odds For Ian Bell To Score A Century | |
| French Open Mens Betting Preview Rafa Nadal Odds On To Remain King Of Clay Nadal Bids For Record Breaking Seventh Win At Roland Garros | |
| Jedward Looking Good In Eurovision Odds Ireland Looks For An Eighth Win |
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