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Icelandic Volcano Shuts Down UK Airspace: Bet On Next Eruption

As an Icelandic Volcano shut down Uk airspace for the first time yesterday, leaving travellers world wide stranded and floundering, bookmakers Paddy Power  with an eye for a special bet opened a market on the next  eruption.  

The specials market is broadening and building every day and the bookmakers are obviously keen to groom the public to recognize that if something hits the headlines then there is likely to be a betting market to  support it.  Whether it is betting on the Hadron Collider, The General Election or The Pope the bookmakers are as keen to capture the public s attention as their staple diet of sports punters.  Long term this looks like a clear way to increase their revenue by broadening their appeal and a perfect pitch during a recession when the temptation to earn easy money is at its height .

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General Election - Last 4 Related Articles

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Cameron And Clegg Joint Favourites To Perspire First
14th Apr
As May 6th Is Confirmed Paddy Power Have The Conservatives 16 Favourites To Win
Sound Bites And Back Biting Commence
6th Apr
Betting On The Budget Can Alistair Darling Increase The Governments Ratings
Pre Election Budget Has To Impress
24th Mar
City Of Culture Betting
Birmingham Looks Like A Winner
1st Mar

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