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Betting On First Sponsor To Drop Rooney: Asda Most Likely At 5/4

It seems Wayne Rooney is destined to stay in the headlines whatever the circumstances. His footballing prowess has covered many column inches, as has his lack of form at this year's World Cup debacle, but this week his antics off the pitch have once again taken centre stage on the Red-Top's front pages. Accused of paying a woman for sex during the time his wife Colleen was pregnant, it is no surprise that bookmakers Paddy Power are offering a market Betting on the first sponsor will to drop Rooney from their books.

A similar market was offered when Tiger Woods' tempestuous love life was revealed and the dilemmas facing Rooney's sponsors are similarily tricky. Rooney's endorsement of a brand can add enormous revenue to any company for which he is remunerated accordingly, but should his image be tarnished by sexual scandals it is equally possible that sales will diminish. A very careful assessment of public opinion is required for the corporates to stay ahead of the game.

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