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Reality TvVmust be quieter than usual in the UK for bookmakers Paddy Power to draw on an American market to sustain its novelty betting and placate its novelty punters. However, there is method in their madness as ever, whilst 'The Voice' will only be in its second season, it has been so popular in the States that the viewing figures for the first series topped those of the phenomena 'Glee'and 'Dancing With The Stars'. Clearly if 'The Voice' can compete with such high profile television on the other side of the pond, it is almost guaranteed success in this country. Paddy Power are tapping into a new resource and consequently offering a market on who will present the programme on its second outing.
Interestingly the list is inundated with names of British stars with Dermot O'Leary heading the odds as 8/1 favourite. Supposedly the reason that the list is fashioned in this way is that it is anticipated that if the show is to truly make the transition across to the UK then viewers will feel more at ease on their sofas with a familiar face and more willing to accept a dose of the USA. O Leary is of course very well versed in the world of presenting, starting on Big Brother and more recently finding a solid place as presenter of The X Factor. This exposure not only makes him very well known at home but also abroad where the X Factor is also aired.
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