Ladbrokes Cheltenham Gold Cup

The Ladbrokes Cheltenham Gold Cup does not include odds for Exotic Dancer as they have taken a stance following the speculation about the fitness of the Jonjo O'Neill trained horse. This incident highlights a really good example of how horse trainers do not only have to train horses but they also need to be good at media communications. The recent case of the Exotic Dancer and how his price for the Gold Cup was all over the place on the betting exchanges and Ladbrokes made a stance and took it out of their betting.

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Ladbrokes were correct to take action even as it was claimed that the horse was well following an excellent workout, but the story then emerged that he had done something to his back. All trainers should take note of how Paul Nicholls handled the Kauto Star scare, he was straight on to the Media and their was a clear message about the fitness of his star.

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Ladbrokes have earned themselves some good PR for their prompt action and other bookmakers should take note of how they handled this news for such a high profile race. The final bit to this incident is that it is unclear if Exotic Dancer will make the line up for the Gold Cup, time will have to do its job and heal Exotic in his race for fitness for the race.

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