At the beginning of every Year the Movie World embarks on a round of Awards Ceremonies to celebrate and promote the films produced in the previous year. Massive marketing and publicity budgets are spent and incessant rounds of Celebrity Interviews are given to help secure the most coveted prizes. Success in the main awards guarantees further revenue for the film and further career opportunities for those involved in front of and behind the camera lens.
The Award Show Season kicks off with The Golden Globes presented by the Hollywood Foreign Press Association, the results of which are usually seen as a major pointer to success in the main event, The Oscars. First held in 1944 at the 20th Century Fox Studios, there are sixteen categories covering films from both the U.S and internationally and eleven awards for television. Meryl Streep holds the record for most Golden Globes, with a collection of seven to her name. After the Golden Globes, The Baftas Award show is held in the UK. The British Academy of Film And Television Arts declares its intention as one that ”supports, develops and promotes the art forms of the moving image, by identifying and rewarding excellence, inspiring practitioners and benefiting the public” and likes to see itself as less influenced by the Hollywood Movie Machine than other Awards Ceremonies. For this reason those films that succeed at The Golden Globes may not necessarily achieve the same status with the British critics.
Inevitably, whilst an Art form, the movie industry is still subject to the same balance- sheet driven ethics as any other commercial enterprise. To maintain itself as an industry perceived success in any of the Awards Shows is fiercely pursued and none more than the coveted Oscars which is recognized by potential viewers as the ultimate mark of excellence and as it is so competitve the online bookmakers set out their Specials Bets for the Film and Music Awards.
The first Academy Awards were held in 1929 to honour outstanding film achievement and was hosted by Douglas Fairbanks and William C deMille and subsequently the hosting of the show has been seen as a hugely honoured role. 2010 will see the 83rd edition of the Academy Awards whose rules simply state that a film must open in the previous calendar year, from midnight at the start of January 1 to midnight at the end of December 31, in Los Angeles County California, and that a film must be feature-length, defined as a minimum of 40 minutes, except for short subject awards. Probably the most glamorous event in the calendar, betting opportunities are rife and can include side bets of which dress designer will dress which celebrity as well as the main event.
The biggest Music Award Ceremony in the calendar is the Grammys, coming up for its 52nd birthday in 2010. The Oscars of the Music Industry, categories from Gospel to Country and Hip Hop to Latin Jazz are all contested by the great and the good of the music Industry. A glamorous spectacle the competition is fierce, fighting not only for critical acclaim but for an increased share of the market through greater publicity.
By comparison the British Brit Awards ceremony is the suburban cousin of the massive Grammys with less categories to win and a mixed history of shambolic presenting attracting fewer of the A listers. Both ceremonies offer various betting opportunities which are well represented with the leading bookmakers, but domestic punters may find it easier to find a reasonable flutter on the domestic ceremony without having to do extensive research on the American market.
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