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When the 2010 Celebrity Big Brother got underway with the applause Vinnie Jones got as he entered it felt as if there really was only one winner. The bookies certainly thought this and he is was the hot favourite to win the final celebrity big brother for almost all of the contest.
That was however until the final week, when the unassuming on/off boyfriend of Jordan Katie Price and alleged cross dresser Alex Reid shot to the head of the market. On the final day, Reid touched as short as 4/7 for CBB glory and didn't dissapoint backers by winning from Dane Bowers in second and Vinnie Jones in third.
This show is just a bit of fun and the bookmakers certainly make hay as there is a big interest in Celebrity Big Brother betting on such things as the winner and each evictee and gender of the winner.
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This year we saw a major upset with the winner of the X factor failing to win the Christmas number 1 to a well organised campaign.
In recent years the winner of the X factor has had a direct line to the top, on the back of massive viewing figures and viewer loyalty, however there is often a surge in charity records which play on the seasonal sentiment and depending on the social climate at the time there can be unexpected competition
News headlines, whether its Tsunami, flood or battle wounded are the key to knocking the X factor winner off that top position
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