Lady Gaga's success is gathering momentum by the day, matching the fame of the Glam rock idols Madonna, David Bowie, Michael Jackson and Queen from whom she has reportedly drawn her inspiration. Clearly her famed dress sense is at the front of her notoriety, with many designers clamouring to share a part in her costume design. As her success has built the inevitable camp followers arrive to milk the publicity machine for their own ends and now one of these groups come in the unlikely form of tea companies. Regularly pictured with a cup of tea, the commercial possibilities have clearly not been missed by the marketing men and bookmakers Paddy Power even offer betting on Lady Gaga's Tea Deal.
The tea companies will see this as a rare opportunity to glamourize what has remained nothing more than a basic beverage for decades and must be rubbing their hands at the potential income that could be generated. The board rooms of these companies must be buzzing like never before and the competition will be fierce, with enormous pressure put on the creatives to develop a brand that would match the singer's profile.
Bet On Lady Gaga's Tea Break With a Free £100 bet with online bookmakers Paddy Power
At the moment British company Twinings is favourite to win the contract. Discussions are reportedly taking place to launch a tea with the star's face on it , which whilst a far cry from the traditional blends advertised by tthe likes of archetypal Englishman Stephen Fry, is clearly too lucrative an opportunity for the company to pass by.
Clearly the blend that is created will have to appeal to Lady Gaga's fans who are a lot younger than the demographic that he company is usually targeting, so it is expected to have an oriental theme to make the product appear more sexy. PG Tips, who probably had the most famous campaigns over the years, is probably ruing the day that they ever used chimpanzees in the knowledge that that history is unlikely to attract Lady Gaga's publicists.
Odds plus a host of Novelty Betting Opportunities courtesy of Paddy Power
Twinings 11/10
Lipton (UL) 5/2
PG Tips (UL) 7/2
Tetley 4/1
Typhoo 10/1
Yorkshire Tea 12/1
Bewley's 33/1
Lyons 80/1
Barry's 100/1
Posted: Wednesday, 21st July 2010
Author: Suzi Flute
Tags: music, madonna, david bowie, queen, paddypower,
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