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Bet You Can't Give Up Chocolate - Gamble On What You'll Give Up This Lent

Having benefited from the power of Soaps in British Households, online bookmakers Paddy Power are looking to the next most popular market in the field of specials betting. Eastenders live episode celebrating 25 years of the show reached an audience of 17 million and whilst they did not leap onto the bandwagon until late last week , they must surely be glad they did.

After Soaps, what comes next in the Nation's heart? Well, chocolate of course, there has been an enormous furore about Cadbury's imminent takeover, but it is at the same time a source of enormous guilt too for the extra pounds it can add to the waistline.

Paddy Power are offering one of the most unusual bets on what will be the most popular Lenten Abstention this year. As an Irish company they may be relying on their home market for this one, for the UK is not reknown for even knowing when Lent begins and ends coupled with the fact that 'Going To Mass' is seen as one of the least likely abstentions on this list. The streets of London are not suddenly free of binge drinkers and smokers in the run up to Easter!

Have Some Fun With a Free £100 bet with online bookmakers Paddy Power

The list of guilty pleasures lined up may begin with culinary delights but social networking is high up there too with Facebok and Twitter seen as the second and third most likely thing from which people are likely to abstain.

How the bet is settled is key in making an intelligent punt and in this case it will be based on the findings of an independent Millward Brown Lansdowne Market Research omnibus survey. This relies on the public telling the truth about what they will give up not necessarily what they have actually given up. Bear this in mind if you fancy a flutter on this one.

Maybe this is an opportunity to grow the money you have saved by abstaining from your favourite pleasure or simply a gamble on what most people would like to give up if they could.

Proof if needed that the world of the bookmaker is ever broadening. This is now anyone's domain! The Bookies must be hoping Gambling is not a popular choice to give up this Lent

Most Popular Lenten Abstention Odds

Odds plus a host of Novelty Betting Opportunities courtesy of Paddy Power

Chocolate 7/4
Facebook 2/1
Twitter 3/1
Alcohol 6/1
Eating red meat 8/1
Tobacco 10/1
Betting 12/1
Playing Lotto 14/1
Eating Out 16/1
Going to work 18/1
Sex 20/1
iPods 20/1
Going to Mass 20/1 Mobile Phones 20/1

Posted: Sunday, 21st February 2010
Author: Suzi Flute
Tags: awards, cadburys, gambling, lenten abstention, paddypower,

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