Brits Betting Cheryl Cole Or JLS?

Not long to go before the great and the good of the British music industry gather for the Brit Awards 2010!  Having traversed the obstacle of Valentines Day, the 16th February will see more polish for some egos and some uncomfortable bruising for others.

The show itself has not always been known for its polish, with bohemian disregard for professional presenting talent, but hard economic times worldwide neccessitates an improved showcase these days for British Musical Talent.

When betting on this event any eager punter should remember that whilst the Brit Academy are responsible for the nominations, the voting is dependent on the public, with each category having its own particular sponsor.  For example the International Breakthrough Act is supported by MTV viewers, The British Breakthrough Act, Radio 1 listeners and the Best British Single by listeners of Commercial Radio. The nominations in this category have been selected as a result of the amount of commercial radio air-play combined with sales volumes in the previous calendar year. 

Use Your Knowledge and Have A Free £100 Bet At Paddy Power.com 

Understanding the make up of those voting is key to judging an outcome, so a little knowledge on this occasion could be a really useful thing!

Of the fourteen categories the most prestigious are probably best British Single and Best British Album, but the voters will be loyally voting for their particular favourite, this is not a critically assessed vote, which would explain why JLS and Cheryl Cole still top the former list! 

Are JLS fans more likely to have actively voted for their group since they are made up of enthusiastic teenage girls or will the libidinous boys be pulled away from their magazines to exercise their energy on ballots?

I wonder why Susan Boyle does not appear as a contender in any category ?

Best British Single Odds

Odds plus a host of Novelty Betting Opportunities courtesy of Paddy Power

JLS - Beat Again  8/13
Cheryl Cole - Fight For This Love  13/8
La Roux - In For The Kill  12/1
Alexandra Burke Ft Flo Rida - Bad Boys  12/1   
Tinchy Stryder Ft N-Dubz Number 1  14/1
Lily Allen - The Fear  16/1
Pixie Lott - Mama Do  18/1
Taio Cruz - Break Your Heart  33/1
Joe McElderry - The Climb  40/1
Alesha Dixon - Breathe Slow  100/1 

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