It seems Wayne Rooney is destined to stay in the headlines whatever the circumstances. His footballing prowess has covered many column inches, as has his lack of form at this year's World Cup debacle, but this week his antics off the pitch have once again taken centre stage on the Red-Top's front pages. Accused of paying a woman for sex during the time his wife Colleen was pregnant, it is no surprise that bookmakers Paddy Power are offering a market Betting on the first sponsor will to drop Rooney from their books.
A similar market was offered when Tiger Woods' tempestuous love life was revealed and the dilemmas facing Rooney's sponsors are similarily tricky. Rooney's endorsement of a brand can add enormous revenue to any company for which he is remunerated accordingly, but should his image be tarnished by sexual scandals it is equally possible that sales will diminish. A very careful assessment of public opinion is required for the corporates to stay ahead of the game.
Bet On Which Sponsor Will Drop Rooney First With a Free £100 bet with online bookmakers Paddy Power
At the moment, as the England team embark on their European Cup qualifying games, it seems that his fellow players are standing firmly behind him. Captain Steven Gerrard, concentrated on Rooney's footballing skills when questioned this week and urged the press to keep his private life private, clearly speaking from a position of desperate need that the team should improve their terrible performance in the Summer.
So far Nike, Coca Cola and EA Sports have pledged their allegiance to the soccer star and clearly Fabio Capello is so desperate for a win that he is unlikely to leave him out of the England side, but Colleen Rooney has won a lot of supporters in her own right, so it may only be a matter of time before public opinion begins to turn. Understandably Asda is seen as the most likely company to withdraw their interest in Rooney at 5/4, targeting the women and family market as the do, he may soon be seen as completely the wrong man to be at the helm of any of their marketing campaigns.
Odds plus a host of Novelty Betting Opportunities courtesy of Paddy Power
WHICH SPONSOR WILL DROP ROONEY FIRST
Asda 5/4
Ford 9/4
Nokia 11/4
Coca Cola 5/1
EA Sports 8/1
Nike 16/1
Posted: Tuesday, 7th September 2010
Author: Suzi Flute
Tags: sports novelties, tiger woods, colleen rooney, steven gerard, paddypower,
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