London 2012 is bubbling up the media ladder. Boris Johnson was recently filmed cycling, on what will be the velodrome track, and headlines were made and TV crews primed to mark the day two years before the opening ceremony in, what will be, the Olympic stadium. Questions are now being asked about the signature tune that will be used to mark and indeed market the occasion, so unsurprisingly bookmakers Paddy Power have opened a book betting on the 2012 theme song and have Take That in Pole position at 2/1 to perform the song.
Sporting contests have regularly been recognized by their musical signatures, some clearly more memorable than others. The World Cup in 1990 was obviously enhanced by the use of 'Nessun Dorma', which rooted the event in history and in people's minds and 'The World In Union', guides the listener back to the 1995 Rugby World Cup In a moment.
Bet On Who Will Sing The Olympic SongWith a Free £100 bet with online bookmakers Paddy Power
The choice of song and singer is clearly a very difficult one that will no doubt lead to many boardroom battles. Should GB Ltd be marketed as a progressive label leading the world into the twenty first century with new and dynamic vision, or should it draw on its history, heritage, traditional values and classicism? A combination of those two ideals was created in Barcelona for the 1992 Olympics when the song of the same name was performed by the unlikely duo of opera singer Montserrat Caballet and Queen frontman Freddie Mercury.
Home grown talent is the obvious stable from which to take any performer of the Olympic tune, after all the Olympics are all about tribal nationalism and winning, but whether the root will be classical, via Katherine Jenkins at 8/1 or Take That at 2/1, will surely depend upon how rousing either genre is capable of being and the skill of the composer. Leona Lewis at 3/1 looks like a savvy option combining home grown talent, style, sophistication and a broad and growing global fanbase, whereas should Katie Price at 500/1 be called upon to serve her country, perhaps the time has come to leave GB Ltd to it and move to France!
Odds plus a host of Novelty Betting Opportunities courtesy of Paddy Power
Take That 2/1
Leona Lewis 3/1
Katherine Jenkins 8/1
Alexandra Burke 8/1
Heather Small 10/1
Dizzee Rascal 12/1
Pixie Lott 14/1
Girls Aloud 16/1
Susan Boyle 18/1
Cheryl Cole 20/1
The Saturdays 20/1
Coldplay 20/1
Dame Shirley Bassey 25/1
Duffy 25/1
Charlotte Church 33/1
Tom Jones 33/1
Muse 33/1
Adele 33/1
Amy Winehouse 40/1
Westlife 40/1
Estelle 50/1
Oasis 66/1
Spice Girls 80/1
Jedward 100/1
Katie Price 500/1
Posted: Tuesday, 3rd August 2010
Author: Suzi Flute
Tags: sports novelties, boris johnson, leona lewis, katie price, paddypower,
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