The 2010 Cheltenham Festival is fast approaching and Ladbrokes have lifted the tapes early in the race between bookmakers to win custom ahead of what is expected to be one of busiest weeks of betting ever! Ladbrokes are the first bookmaker to offer Non Runner No Bet on all races at the 2010 Cheltenham Festival, which starts on Tuesday 16th March, an offer that is eagerly anticipated by punters, many of whom wait for this offer before placing their antepost bets.
Prior to March 1st, any bet placed on the Cheltenham Festival was subject to antepost rules, whereby if the horse backed did not run, punters would not be eligible for a refund. However, the introduction of the None Runner No Bet offer from Ladbrokes means that bets can be placed any time between now and the Festival safe in the knowledge that if your horse does not run in the race for which you back it, you will get your money back.
What's more, Ladbrokes are also offering odds on all 26 races across all four days of this year's Festival and with a £25 free bet for all new customers to boot, it could pay to get your bets on early with 'The Magic Sign'.
Free £25 Bet for all new Ladbrokes customers ahead of the Cheltenham Festival
The Cheltenham Festival has always been one of the busiest weeks of the year in the betting industry. However, in recent years, growth in online betting together with increased media coverage of the Festival has seen the popularity of Cheltenham explode. Year on year the number of bets placed and betting turnover is increasing and the build up to the 2010 meeting together with the four days of Racing is expected to be a record for the betting industry with the Festival estimated to exceed the £500 million mark for the first time ever. And the punting is not set to stop there as gambling fever grips the nation for what promises to be bumper few months for punters and bookmakers alike with the Grand National just around the corner in April followed by the start of the World Cup in June.
Cheltenham could well be an indicator as to what is to come over the coming months, will it be pay day for bookmakers or punters? As few favourites as possible winning at the Festival, followed by another 100/1 winner of the Grand National and England missing out on the World Cup would be the ideal scenario for bookies but that looks unlikely at Cheltenham alone with three of the four 'Championship Race' favourites odds on!
Big Bucks is currently the shortest price of any Festival favourite in the Ladbrokes sponsored World Hurdle at 4/7, followed by Kauto Star in the Gold Cup at odds of 4/6 and Master Minded in the Queen Mother Champion Chase who is currently a 4/5 shot. And with all three trained by Paul Nicholls, it could be the Champion Trainer who determines the destiny of bookmakers profits at this year's festival but one thing is for sure, bookies certainly want your custom and it pays to shop around for the best offers ahead of the Festival, all of which you'll find on Betting Directory's Cheltenham Festival offers page.
Posted: Monday, 1st March 2010
Author: Tony Smith
Tags: cheltenham festival, non runner no bet, offers, bookmakers, ladbrokes,
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