Betfair may only be a relative new kid on the block in the betting world having only been launched in 2000, but since the turn of the millennium the company has become one of the largest online gambling operations and it has blossomed into a superb tool for punters to have a flutter on a plethora of sporting events all round the world.
Having originally dominated the betting exchange markets, where punters were able to utilise the site as a platform to offer their own prices, it has now ventured into the fixed odds market and can now provide thousands of betting books on a whole range of sports for punters to get stuck into.
Whether you are a weekend football punter or you enjoy a daily flutter on the horses, Betfair's fixed odds betting allows you to place a bet online and with their free mobile phone App, so it couldn't be any easier for the consumer to utilise Betfair's hassle free service from the comfort of their own home.
Online Betting with Betfair
With no actual betting shops, Betfair solely utilises the internet to sell their product and with the introduction of their fixed odds betting facility it now offers an easy-to-use service for punters to roam around the side to place their desired bets online.
Over the last decade online betting has become more and more popular and Betfair has produced a superb facility where punters can access a number of sports with a click of a button and enjoy the ease of having a flutter online instead of venturing to the local bookmakers.
With a huge amount of punters on Betfair.com at one time it has to provide a reliable product and this is certainly what they have done as we at the Betting Directory have suffered no problems with site performance and even through the busy times of the year, for example during the Cheltenham Festival, it's not struggled to deal with the huge voulmes of traffic.
It's fixed odds markets are updated in a speedy fashion and with the upcoming events taking centre stage in the specific sporting section it allows the punter to see what the latest prices are for the next event and so they don't have to waste time trying to find their desired market.
The design for Betfair oozes quality as it's extremely easy to decipher each different betting market, although they could potentially add a little more text to the site as a lot of the prices are listed and there's no background provided on the homepage of the fixed odds page to what could be the major sporting events of that day.
The homepage in particular is awashed with prices for which a potential novice may get a little swamped by, but for the seasoned punter it's all easily readable and you can place a bet with ease in the matter of a couple of seconds.
Betfair have an array of betting opportunities for punters to use and whether you are looking place a bet on the Premier League football or in a race at Cheltenham races, the site offers a whole host of markets relating to the events.
Like many other bookmakers, Betfair.com have also ventured into the television arena and you have the opportunity to bet on reality shows, with the likes of Strictly Come Dancing and The X Factor proving popular shows at the moment with punters, but Betfair's main usage is on the main sports and they provide a multitude of markets on each desired event offering a terrific betting platform.
Betfair have always tried to offer unique features on their site since it's creation in 2000 and one of the leading features their fixed odds section offers is for punters to 'Cash Out' whilst their bet is in-play and you can do so by clicking the yellow 'Take' button at any time after the first selection has started.
So, for example, if you have placed a four-fold accumulator and three have won, but you feel the fourth selection may lose, then Betfair will offer an amount of money for you to take in-play and you can then cut your losses or you can accept the profit on offer and bag some winnings before your bet is completed.
Betfair's exchange offering revolutionised the world of betting as you yourself could bet and lay horses, but their new fixed odds site has added another significant string to Betfair's bow and it has now seen them produce a terrific, easy-to-use product for you the punter.
Utilising the world wide web, Betfair.com may not be able to compete in the high street with the well known established shops, so they have just stuck to their roots and have duly offered a cracking online service for it's users to enjoy having a bet with consummate ease.