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The Virgin online poker site is powered by Boss Media and a member of that provider's network there has been extensive site redesign from the original offering introduced last year.
Company officials said the full cross-marketing opportunities afforded by the diverse Virgin group would be deployed to build interest and success.
"Virgin Poker will use the resources of sister companies throughout the Virgin group to add new value to our players' experience," Simon Burridge, the chief executive of Virgin Games, told reporters and poker enthusiasts in Sir Richard's garden.
Virgin has some catching up to do, but noone should underestimate the resources and marketing talent of this British business group.
Unfortunately for US players they will not be welcome on the site due to the American legislative tangle on online gaming. Advanced software will be used to block US players, enabling the marketing effort to be concentrated in other key poker market segments.
Virgin also has plans to make Virgin Poker available on its trains and planes, although there will be betting limits. "We don't want anyone landing in Las Vegas down GBP 25,000. It's not a great way to start a holiday," joked one Virgin executive.
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