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The UK was the strongest market in Europe in terms of advertising gaming sites, with JackpotJoy the most prolific advertiser.
Lottery-style games, including bingo, were the most popular form of online gambling globally, comfortably ahead of casino and bookmaker sites. The UK’s National Lottery is currently the most visited site globally, while InterCasino and PartyPoker are the top casino sites, according to Nielsen Netratings research.
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Burmaster went on to look at the profile of the typical online gamer, which he broadly defined as male aged 35 or under using a broadband connection - contradicting previous surveys that have indicated a female dominance. After discussing the key appeal of online gaming, Burmaster noted that much of the online gaming market remains untapped.
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