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How we Review Bookmakers

Before any bookmaker is added to this site we make every effort to determine exactly how their site performs over a period of several weeks. We gamble on the site during peak betting hours, attempt to place a wide variety of bets and thoroughly test the site as far as we are able to. After we finish our evaluation of an online bookmaker we rate their services in four separate categories and then provide you with a guide to how good we think their site is. The four areas we try to focus upon are:

Site Performance

The most important aspect of using Online Bookmakers is essentially how good or bad the functionality on their site is. It’s no fun gambling online if your bet takes forever to be processed and settlement of any winnings is calculated way after an event is finished. Site speed, accuracy and reliability are the aspects we look for.

General Design

When we analyse an online bookmaker for site design issues we are not necessarily concerned with the quality of artwork, but rather, trying to evaluate if and how the general design aids an enjoyable Internet betting experience. If finding the sport betting we were interested in was difficult or locating help topics was infuriating then the site score will probably reflect it.

Betting Opportunities

The sheer range of Internet betting available by bookmakers such as Totesport often determines the level of business they attract. Visiting a fantastic looking and performing site is of little value if the sport betting you are after is likely to be unavailable. In addition to quantity, quality is of great importance in this section, sites offering a great deal of variety in types of betting will often convince their customers to return on a regular basis.

Site Features

Many online bookmakers offer additional features on their site aiming to attract new customers and maintain their existing client bases such as free online bets. Not all add something of great value to their associated sites but some are indeed well worth using. For each site listed on Betting Directory we will attempt to include details of any additional site features we like the look of.

Headline News

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£25 free bet with William Hill.

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Betfred will give you a free £30 bet when you open a new account and have a first bet of at least £10.

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  • Betfred will give you a free £30 bet

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Get up to £50 in free bets with Sky Bet:

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  • The maximum free bet per new account is £50

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Open an account with online bookmaker BetVictor and get £50 in free bets. BetVictor will match your first bet with a free bet to the same value, up to a maximum of £50.

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