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American Football Betting Guide

In recent years, the popularity of American Football has grown beyond all recognition outside of the US. This is thanks largely to the increased exposure that the sport receives courtesy of live NFL games being shown each week during the season on Sky Sports and Channel 5. The demand for the game has grown that much in the UK that there has been one regular season game played at Wembley each year since 2007.

You can find the all-important odds at our dedicated pages:

The NFL season runs between September and January, culminating in the biggest game of all, the Super Bowl, which is contested between the best team from each of the NFL's two conferences, the NFC and the AFC. The majority of games take place traditionally on a Sunday afternoon in the States. At least three games are shown each week in the UK, which, due to time differences on either side of the Atlantic are shown on Sunday evenings. The first of the three games kicks off at 6pm British time, followed by a game at 9:15pm before the final Sunday game kicks off at 1:20am UK time on Monday morning. The first two Sunday games are shown on Sky Sports with the late game being shown on Channel 4. There is also 'Monday night football' each week throughout the regular season, which kicks offs in the early hours of Tuesday morning on our shores and is shown on ESPN.

Towards the end of the season (middle of November onwards), there are also games shown live every Thursday and on some Saturday nights. In addition, all the games during the play-offs as well as Superbowl are broadcast live for the viewing pleasure of British and European Grid Iron fans, many of whom will attribute their passion for this sport to the strategic and tactical nature of the game, not to mention the athleticism of the players and excitement of 'big plays' as well as the glamour of the sport.

Popular NFL Bets

Given the growth in popularity of American Football in the UK, British bookmakers continue to increase the number of betting opportunities that they offer on NFL games as fans look to highten their interest in the action. Just like football matches, you can bet on just about every feasible outcome in an American Football game but the most popular bet types are handicap betting, total points betting and accumulators.

Handicap Betting

Like all major American sports, the advent of overtime means that virtually every NFL match ends in a win or loss result, this means that in the betting, bookmakers don't price up a draw or tie as a possible outcome. Therefore, only one of the two teams can win. Often there is a strong favourite and therefore handicap betting is a popular bet, this is where one of the teams recieves a given number of points start and the favourite must surpass this given margin in their vitory if the bet is to win.

Points Betting

Another popular bet is betting on the number of points that will be scored by one or both teams in the game. Because American football is split in to two distinct units of defense and offense some teams are notorious for being big scorers or having a great defense or a combination of both. Therefore, punters who follow the stats closely will be aware when two teams with strong offenses are likely to contest a shootout and as such the points total will be high and equally, there will be many occasions when two strong defenses come head to head to battle a low scoring affair.

NFL Accumulators

Because the majority of games are all played on Sundays in the NFL, this lends itself perfectly to fans backing two or more teams to win on the day to form an accumulator bet. Whether it is just a win accumulator or a bet made up of several handicap bets the fact that fans can follow their selections throughout the day make American Football excellent for fans of accumulators.

If you are new to the sport of American Football we would recommend that that you take your time to assess the best teams and how the game dynamics operate before betting but once you begin to understand the rules and know how everything works it can provide great entertainment.

NFL Tips

Read our full NFL Tips and season Preview

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Bookmaker Offers


Bet £10 and get £30 in Free Bets

New customers only, place a £10 bet on any Sportsbook market - min stake £10 at odds of at least 1.5 (1/2) — and we’ll give you £30 in free bets. Only deposits made using Cards or Paypal will qualify for this promotion. Free bets are valid for 30 days and must be used on a Sportsbook market. Free bets will be awarded after the qualifying bet has been settled. T&Cs apply. Paddy's Rewards Club: Get a free £10 bet when you place 5x bets of £10+. T&Cs apply.

T&C's Apply 18+

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Bet £10 and get £30 in Free Bets

New customers only, place a £10 bet on any Sportsbook market - min stake £10 at odds of at least 1.5 (1/2) — and we’ll give you £30 in free bets. Only deposits made using Cards or Paypal will qualify for this promotion. Free bets are valid for 30 days and must be used on a Sportsbook market. Free bets will be awarded after the qualifying bet has been settled. T&Cs apply. Paddy's Rewards Club: Get a free £10 bet when you place 5x bets of £10+. T&Cs apply.


£50 Free Bet

Important info: 18+. New UK+IRE Customers only. Min deposit £5. Certain payment methods and cashout excluded. Min first bet £5. Min odds 1/2 (1.5). Must be placed within 14 days of account reg. Free bet credited upon placement of qualifying bet, valid for 24 hours. Free bet stake not returned. T&Cs Apply.

T&C's Apply 18+

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£50 Free Bet

Important info: 18+. New UK+IRE Customers only. Min deposit £5. Certain payment methods and cashout excluded. Min first bet £5. Min odds 1/2 (1.5). Must be placed within 14 days of account reg. Free bet credited upon placement of qualifying bet, valid for 24 hours. Free bet stake not returned. T&Cs Apply.


Up to £100 in bet credits

Up to £100 in Bet Credits. New Customers only. Sign up, deposit £5 or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

T&C's Apply 18+

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Up to £100 in bet credits

Up to £100 in Bet Credits. New Customers only. Sign up, deposit £5 or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.


Bet £10 Get £30 in Free Bets

Important info: 18+. UK+IRE only. Min first bet £10 a odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply.

T&C's Apply 18+

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Bet £10 Get £30 in Free Bets

Important info: 18+. UK+IRE only. Min first bet £10 a odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply.


Bet £10 Get £30 in Free Bets

New William Hill online customers only. Min. unit stake of £10 at odds of 1/2 or greater. Only the 'win' part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.

T&C's Apply 18+

BET NOW
Bet £10 Get £30 in Free Bets

New William Hill online customers only. Min. unit stake of £10 at odds of 1/2 or greater. Only the 'win' part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.


Bet £10 Get £30

Only available to new customers from UK & Northern Ireland. You must stake £10 or more at single/cumulative odds of Evens (2.0) or greater on your first bet. Free bet balance of £30 credited within 48 hours of your first bet being settled. Free Bets expire after 7 days. E-Wallet restrictions apply. Minimum 5 game rounds. Game restrictions apply. Maximum 30 Free Spins on selected games. Free Spins expire after 7 days. Full T&Cs apply.

T&C's Apply 18+

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Bet £10 Get £30

Only available to new customers from UK & Northern Ireland. You must stake £10 or more at single/cumulative odds of Evens (2.0) or greater on your first bet. Free bet balance of £30 credited within 48 hours of your first bet being settled. Free Bets expire after 7 days. E-Wallet restrictions apply. Minimum 5 game rounds. Game restrictions apply. Maximum 30 Free Spins on selected games. Free Spins expire after 7 days. Full T&Cs apply.


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T&C's Apply 18+

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£25 Bet Bundle

18+, T&C's apply. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds 1/2. Max £25 in free bets. Subsequent free bets equal 50% average of each of 3 qualifying bets. 13 bets required to receive full £25 free bet. Qualifying bet must be placed within 30 days of opening account. Free bet expires after 7 days. Payment method restrictions apply.

T&C's Apply 18+

BET NOW
£25 Bet Bundle

18+, T&C's apply. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds 1/2. Max £25 in free bets. Subsequent free bets equal 50% average of each of 3 qualifying bets. 13 bets required to receive full £25 free bet. Qualifying bet must be placed within 30 days of opening account. Free bet expires after 7 days. Payment method restrictions apply.

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Sports Calendar - Betting Fixtures

40/1 A yellow card to be shown - Real Madrid v Liverpool (New customer offer, T&C, 18+)
40/1 A yellow card to be shown - Real Madrid v Liverpool (New customer offer, T&C, 18+)